week 7-Gen-Z Dreams to become Viral

Being a human being born as a Gen Z, we can all agree that we have all tried to create something that might go viral. For example creating short videos on Instagram, TikTok, Vine which now no longer exist, videos on youtube, or just 150-word tweets on Twitter. All that effort in order to become viral. Trying to become viral is like trying to become famous, but with the difference of one lasting only for a while one lasts longer. But how does one get viral, why does it get viral, how do people think, or look at viral content compared to normal content?

 According to a couple of authors, there's a lot more to why things become viral. 

Jonah Berger is one of them, stating that there are 6 steps to follow in order to make a successful email marketing. Social Currency, triggers, emotions, practical value, and stories. 

Social currency 

Triggers

Emotions 

Practical Value 

And Stories 

Compared to Seth Godin a blogger whose blog ranked no 1 out of the 976 blogs during the year of 2009, they have one common foundation, which in my opinion is both  Jonah Berger talking about content that is controversial to our way of thinking, same as Seth's Godin's blog post being either controversial or rather interesting to a point where anyone would be interested in reading. 

Although I believe, on the psychological side of things novelty,  curiosity and emotions is what really make us like the content that usually goes viral. 

Novelty

Things that are new or content that makes you feel rewarded. This will flood your brain with dopamine which why the content intrigues you 

Curiosity

A feeling where you are interested ina a certain topic that either you have never ever heard of or done, to which why you users will usually click on the content so they can feel from the third point of view to feel that gap of emptiness.

Emotions 

And lastly, like what was said by Jonah, content that are related to us personally, or to how we are feeling, play a big part to why we decide to watch the contents we see, this doesn't only apply to us choosing what content to choose, but also life decisions that we need to make throughout our life. 

Overall This all goes back to a small part of how customers choose the things that they value.