Limitation of Social media? week 11

As the years pass by, Social media, the internet, and anything digital-related keep growing and growing. But there will be a time where there is nothing left to improve on.  With social media becoming a very trendy spot to advertise and digitally market for business, is fully shifting towards digital marketing the right path? or is traditional marketing still essential.

Limitations of Social Media

-Risk of Negative Comments

    Negative comments aren't a new thing, but terms of how fast a comment can spread is very different in comparison to traditional marketing. Nowadays Comments is the communities way to share their opinions, therefore is the deciding factor whether your  campaign works or fails miserably

-Low return on Investment

    As attractive as it sounds, digital marketing isn't free, with ads costing quite a lot of money, and free advertising costing a lot of time.

-Time Consuming 

    Like what was said before, digital marketing needs a lot of attention, to either match the algorithm or to make sure to interact actively with the customers when needed.

-Hackers Threat

    Digital marketing being on the internet, all the data that is kept online, is always vulnerable to people stealing, therefore security is very important which means more money. 

According to Mark Ritson's video, we as human beings, I and you tend to follow whatever the current trend is, This is called a magpie profession, the concept where how magpies are attracted to shiny things aligns with how we human beings are attracted to new things no matter what. This goes along with us seeing digital marketing as the shiny new way of marketing. Some statistics from the video saying that 66% of Australians don't follow a brand on social media.  Mark Ritson also said "I think we are doing it because we are afraid not to do it, its a natural feeling, but is a feeling we need to face"  like a flock of sheep, we follow the majority rather than analyzing the situation and picking the appropriate choice of action. The same thing can be seen with 1.45 billion users using social media in 2018 march which was a 13% increase from 2017.

Overall, I think we need to shift our point of view of digital marketing being about marketing on social media. There is a lot to consider, IMC being a good example where digital marketing doesn't only need to be digital, it can be integrated with traditional marketing too.