Albert's Digital Marketing Blog

Being a human being born as a Gen Z, we can all agree that we have all tried to create something that might go viral. For example creating short videos on Instagram, TikTok, Vine which now no longer exist, videos on youtube, or just 150-word tweets on Twitter. All that effort in order to become viral. Trying to become viral is like trying to become famous, but with the difference of one lasting only for a while one lasts longer. But how does one get viral, why does it get viral, how do people think, or look at viral content compared to normal content?  According to a couple of authors, there's a lot more to why things become viral.  Jonah Berger is one of them, stating that there are 6 steps to follow in order to make a successful email marketing. Social Currency, triggers, emotions, practical value, and stories.  Social currency  Triggers Emotions  Practical Value  And Stories  Compared to Seth Godin a blogger whose blog ranked no 1 out of the 976 ...

Have you ever thought, back when we were kids, we have always made proposals to our parents, even when we are getting married? Well, the concept of a digital marketing proposal is similar, most of the time when you were a kid and you were interested in something, you would go through the process of asking if you were allowed to buy it, your mother would then ask why do you need it? or in return for her/he buying you the toy what can you give back? if you were able to answers you would've had a higher chance of getting whatever you were asking from your parents rather than just asking without a reason or plan to back yourself up, well crying and begging is also a strategy. The same thing goes with making a good digital marketing proposal, with a good proposal, comes good outcomes. what is in a good digital marketing proposal? A good proposal includes key features of the marketing strategy, the benefits of the strategy, confirming what type of media is being used, How you are going ...

Did you know Instagram was originally made to share photos and videos? Sooner or later Instagram slowly evolved becoming a social media where people are able to communicate with each other, to later on become a platform where rising stars can be exposed, a marketplace for business to sell their merchandise, as well as a place to promote and market their business. As a human being who was born in the year 2000, I can say that I have experienced the evolution of social media, from memories of the first-ever blackberry with blackberry messenger to the 2g iPhone with the messenger, email, and later on Instagram and now the present smartphones such as the iPhone 12 and the Samsung Galaxy 21 with the freedom to choose any social media available from the app store.  With the possibilities of being able to create ads with a click of a button to hiring an influencer to promote your product, social media has become a prime marketing tool from small businesses to big companies. For example, ...

We can say that in our current society, half of the entire human population uses s ocial media occasionally, some statistics even say that around 58.11% uses social media. From the statistics themselves, we can say social media have changed how we use our time on our daily day-to-day basis. From the young to the old, even businesses now utilize social media to provide content, market products, and boosting sales This shows how much opportunity there is for business. As a consumer, on the other hand, they also have a lot of benefits from using social media. Some examples are the simple and easy user interfaces that allow people to have easy access to shopping, communication, source of entertainment, and space where anyone could share their content to their likings.   Most of the applications you see nowadays fall under/are deemed as social media , but it can also be categorized into 4 types, which are, social community, social publishing, social commerce, andsocial entertainment...